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5th OTC Pharma Will Be Back on 2 5 Mar 2015
Save the Dates!

5th OTC Pharma Asia Will Be Back on 2 - 5 March 2015 – Save the Dates!
Meanwhile, join us at the inaugural OTC Pharma China, scheduled from 28 – 31 Oct 2014 in Shanghai.
Visit www.otcpharmachina.com for more details.

Event Overview

As the first and only conference in Asia focusing on the OTC and Health Supplement market, IBC’s annual OTC Pharma conference has built an enviable reputation for providing leading edge content and networking opportunities for the industry.

With even more real-life case studies and best practices from seasoned consumer health marketing professionals, the 2014 conference will feature the latest OTC market trends, growth opportunities, regulatory updates and strategic advice to achieve competitive advantages and sustainable growth in the region. This is the not-to-be-missed meeting of the year for all Consumer Health business unit directors and marketing managers in Asia.

Themes covered at our 2014 event include:

  • Updates on Asia OTC & Health Supplement Regulations
  • Market Entry & Expansion Strategies in Asia
  • Establishing Premium OTC Brand Proposition
  • Promoting OTx/Pharmacist-Only-Medicine
  • Driving OTC Business Growth with Prescription Sales & Rx-to-OTC switch
  • Segment Marketing: Targeting Women, Elderly & Children’s Health
  • Launching a New Brand Successfully


  • Consumer Trends & Growth Strategies in China
  • Market Experience from Indonesia’s BI, Kalbe, GSK & PT Combiphar
25 Feb, 1.30pm-5.00 pm
  • How to Deliver a Sustainable Rx-to- OTC Switch?

28 Feb, 9.00 am-5.00 pm

  • Consumer Segmentation, Innovation & Branding Tools
  • Shopper Marketing for Pharmaceutical Industry
2014 Featured Speakers include

Daisy Wong
Global Marketing Director, IMEDEEN
Pfizer Consumer Healthcare, USA
Fransiscus Xaverius Widiyatmo
Head of Corporate Business Development
Kalbe Farma, Indonesia
Nissim Ghoge
OTC Head - Philippines
Novartis Consumer Health, Philippines
Dr. Noppadon Adjimatera, Global Regulatory Affairs Director – Health Category
Reckitt Benckiser Healthcare, UK

Christine Balingit

Associate Marketing Director of OTC
Johnson & Johnson, Philippines
David O'Moore
Director Business Development, OTC / Consumer Health
Business Unit Healthcare, Thailand
Hendra Tjanaka
Head of Trade Marketing and Brand Activation
GlaxoSmithKline Consumer Healthcare, Indonesia
Rhett Hemedes
Head, OTC Marketing
Great Eastern Drug, Thailand

Shin Rhee

Marketing President
Consumer Franchise Hanmi Group, China

Stay tuned for 2015 Speaker Line Up »

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