• Region’s ONLY Focused OTC Pharma Event
  •  NEWSpeakers, Refreshed Agenda and Case Studies
  •   15+Top Regional OTC and Consumer Health Products Innovation Sessions

OTC pharma and consumer healthcare products markets in Asia offer avenue of growth for pharma manufacturers.  Coupled with increasing health and wellness awareness, economic growth and increasing consumer self-care by expanding choice and availability of OTC products. Asia’s OTC market is expected to continue growing in the years to come.

IBC’s 7th Annual OTC Pharma Asia is bringing key experts in OTC and VMS to address pertinent issues in Asia – the changing consumer buying behavior and consumer-centric marketing as well as product innovation strategies. The ONLY platform in Asia center staging top leaders in OTC drugs, global pharma manufacturers, retailers, FMCGs, government and regulatory bodies and pharmacies to highlight winning strategies in Asia how OTC and consumer healthcare medicines are accessible, affordable and trusted self-care solutions.

Agenda at a Glance

Pre-Conference Focus Day, 6 Mar 2017

Conference Day 1, 7 March 2017

  • Asia’s OTC and Consumer Healthcare Market Outlook
  • OTC Market Regulations and Commercial Strategies 
  • Expectation of consumers & retailers through analytics and insights
  • OTC Drug Formulation and Manufacturing
  • Open Innovation and New Business Creation

Conference Day 2, 8 March 2017

  • RX to OTC development
  • Product Marketing Strategies and Product Portfolio Development
  • Promotion and Distribution model
  • M&A and Collaboration Strategies in OTC Market
  • The Rise of eCommerce  and Implications to OTC Pharma Market

Post Conference Workshop, 9 March 2017

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2016 Speakers Included

Qing Li
Senior Director, Medical Affairs and Medical Education, China OTC
Johnson & Johnson, China
Eva Kopecna, Head, Regulatory Affairs – Global OTC, Teva, UK
Martina Gripp
Head of Marketing Consumer Health Care
Boehringer Ingelheim,
Siva Muthukrishnan
Senior Scientist/Manager- Products Development/Research - Personal Health Care
Procter & Gamble, Singapore
Sunit Kishore
Head Marketing India & Associate Brand Lead Asia-Middle East-African Countries
Novartis, India
Arijit Guha Mazumder
Global Head, Vitamin Mineral Supplement, Nutrition R&D
Lauri Lehtonen
Director R&D APAC
Merck Consumer Health, Singapore

View all speakers »

2017 Key Highlights

  • Understand the changing market dynamics of OTC Pharma markets in Asia
  • Managing Strategic Growth through product innovation, diversification and branding
  • Gain insights from OTC retails market sales, product category, volume and by region
  • Tap on commercial strategies for launching of OTC products, innovate them to gain better accessibility and provide affordability in the region  
  • How are fragmented regulatory issues in Asia affecting your OTC commercial strategies?
  • Learn from leading minds – Retail strategies, value added distribution services, branding and market access strategies
  • Master OTC pricing in Asia
  • Learn from key industry experts on access model and expansion strategies amidst the complex regulatory climate
  • Optimizing the areas of growth in OTC – Neutraceuticals, TCM, herbal OTC, halal-certified products
  • E-commerce in OTC pharma market – Is that a Win-Win business model?  

View full agenda »



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